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The JFKLiving Team, brokered by Real

45 Haddon Ave., Haddon Township, NJ 08108

  • 856-240-1072
  • [email protected]
326 lees ave, collingswood

5 Offers. Two Buyer Setbacks. $37K Over Asking in Collingswood.

Joshua and Drew found their dream home in Voorhees. Selling their Collingswood twin took a few more plot twists. Five offers, two buyer setbacks, and a $487,000 closing later, they could finally exhale. Here’s how it happened. ⤵️

THE lees ave STORY

The Dream Move Had a Few Plot Twists

Joshua and Drew loved living in Collingswood but were ready to move somewhere with a little more breathing room. More privacy. More space between their home and the neighbors. And they found the perfect home, in Voorhees, New Jersey, on half an acre. Helped by Pip Haxby-Thompson, now that they'd moved, it was time to sell their Collingswood twin.

The 1,700 square foot home had a lot going for it: historic character. On a corner lot. Updated kitchen. A rare two-car garage. And an ideal location, nestled between downtown Collingswood, Newton Lake Park, and Knight Park.

Pip built the marketing around those strengths, showing buyers how the home’s space, flexibility, and location worked together. Listed at $450,000, it attracted multiple offers.

Then came the complications.

The first buyer backed out during inspections. Rather than starting the entire process from scratch, Pip contacted a backup buyer. But then that contract fell apart, too. Third time's a charm, he went to next interested buyer. And they were thrilled to get an opportunity to buy the home.

Generating interest mattered. Keeping those other buyers in play mattered just as much.

Fortunately it was a quick close, and they walked away with an $487,000 offer, which was still $37,000 above their original asking price. Their move to more privacy was complete, with Pip guiding the sale through the turns that the listing photos could never predict.

HOW WE DID IT

Three Moves Behind a $487K Sale

A strong sale needed more than attention; Pip paired a clear story about this Collingswood home with broad exposure and persistent follow-through when buyers fell away.

Part 1: Give Buyers a Reason to Choose It

Selling a twin meant giving buyers compelling reasons to choose this particular home. Pip emphasized its 1,723 square feet, corner lot, historic character, and flexible spaces. Its position between downtown Collingswood, Newton Lake Park, and Knight Park helped buyers picture the everyday benefits of living at 326 Lees Ave.

Part 2: Turn Visibility Into Visits

Pip put that story in front of buyers through a Zillow Showcase listing, an engaging video tour, and neighborhood door hangers inviting people to visit. The Showcase listing recorded 5,100 views, while the video reached 20,000 views. Together, the campaign brought 39 people through open-house visits or private showings and generated five offers.

Part 3: Keep the Other Buyers in Play

An accepted offer wasn't the end of the work. When the first buyer backed out during inspections, Pip contacted a backup buyer. When that agreement also fell apart, he reached the next interested buyer, who was thrilled to move forward. His follow-through helped Joshua and Drew reach closing at $487,000, keeping their move on track.

“Getting five offers was only part of the job. Keeping the next buyer in reach helped us get Joshua and Drew all the way to closing.” —Pip Haxby-Thompson

The Video Marketing Campaign

Historic charm gets attention... a thoughtful video helps buyers see how a home actually lives. Pip’s tour of 326 Lees Ave brought its spaces and Collingswood setting to life, recording 20,000 views during the campaign.

The Results

The 326 Lees Ave marketing campaign gave buyers compelling reasons to take a closer look at this Collingswood twin. Zillow Showcase, an engaging video tour, and neighborhood outreach generated five offers. Pip’s follow-through helped turn that interest into a completed sale, even after two buyer setbacks.

About Zillow Showcase Listing
Get Deal of the Week
18.5K

Campaign Views

637

Campaign Engagement

5.1K

Zillow Views

373

Zillow Saves

2.6K

Email Recipients

39

Showings + Open House Attendees

The Profit

The numbers above look great an' all, but what you really care about is how much this beautiful home sold for, right? Let's dive in.

$466K

Zestimate

$450K

Our List Price

$487K

Sold Price

108%

List Price vs Sold Price

Your Turn

Thinking About Selling Your Collingswood Home?

Joshua and Drew’s sale took five offers, two buyer setbacks, and an agent who kept working the options. The result: $37,000 over asking. If you’re selling in Collingswood, fill out the form to build a strategy around your home and your next move.

The JFKLiving Team, brokered by Real

The JFKLiving Team

45 Haddon Ave, Haddon Township NJ 08108

The JFKLiving Team

45 Haddon Ave, Haddon Township NJ 08108

856-240-1072
[email protected]

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