Zach and Andrea needed to sell their Haddon Heights home fast to keep their next purchase moving. Five days, 58 open house groups, 36 private showings and 8 offers later, they had got their wish. Here’s how it happened. ⤵️
When Zach and Andrea first met with South Jersey real estate agent Justin Birtola, they had one goal: sell their smaller Haddon Heights home and move into something with more space. There was just one problem: the timing wasn’t right.
They wanted to pay down more debt before taking on a larger mortgage, so Justin stayed in touch without pushing them to move before they were ready. Through emails, texts, comparable sales and Haddon Heights market updates, he kept them informed so they could make their eventual move with confidence.
One year later and debt shorn down, they were ready. Justin connected them with a trusted loan officer, they crunched the numbers, and it wasn't long before they found their dream home—also in Haddon Heights. It was slightly over budget, so Justin helped them structure an offer that included a seller concession toward closing costs to help lower their spend. Crucially, the offer also had to include their home-sale contingency (because they had to sell their own home to buy). Thanks to fantastic offer presentation by Justin, it was accepted.
Now the clock was ticking; their purchase depended on selling 29 11th Ave in Haddon Heights, so Justin needed to create maximum demand without wasting a day. The strategy worked. Listed at $349,900, 29 11th Ave was under contract within five days for $406,000: $56,100 over asking price.
With Zach and Andrea’s next home already under contract, there was little room for error. Justin’s strategy focused on building demand early, creating competition, and securing terms that protected their move.
29 11th Ave went Coming Soon on July 3 with only an exterior image and teaser video. That was enough, and it was strategic. Within just 24 hours, between our social media & Zillow the home had 3,000+ views, and showing requests began pouring in. Buyers had a full week to prepare their finances, clear their calendars, and plan to see the home the moment it went live—by design.
We teased out the engaging video tour, professional photos, and full Zillow Showcase Listing. When the home went live July 10, demand exploded. 58 groups attended the open house, 36 private showings took place, and 8 offers arrived. The social campaign ultimately generated 46,000 views and 7,800 engagements, while Zillow recorded 9,500 views and 700 saves.
The winning $406,000 offer wasn’t simply $56K over asking; it included $15K appraisal gap coverage, no inspections, the buyer covering their own agent compensation, and settlement date of seller's choosing. Justin also negotiated a one-week rent-back, allowing Zach and Andrea to access their sale proceeds, close on their new home, then move without a frantic same-day transition.
Now for the important part: the outcome of our Marketing Strategy to secure these sellers an incredible offer. The 29 11th Ave Marketing Campaign involved professional videography, targeted email campaign (to 1.4K buyers househunting in the Haddon Heights area), special feature in our Deal of the Week email, and an extraordinary Zillow Showcase Listing profile that 'hacked' the Zillow algorithm to shoot this home to the top of everyone's search.
The numbers above look great an' all, but what you really care about is how much this beautiful home sold for, right? Let's dive in.
Zach and Andrea needed more than an over-asking offer; they needed the right timing, terms, and strategy to make two transactions work together. If you’re thinking about selling in South Jersey and want results like this, fill out the form below.
