They found "The One" (and got their under-ask, contingent offer accepted)... which meant the clock was ticking. Michelle and Zachary needed their Haddon Township home sold fast, sold strong, and lined up perfectly with their next move.
Michelle and Zachary reached out to Pip in January 2026 with a clear goal: sell their Haddon Township home within a couple of months so they could move into something bigger. They had outgrown 105 Cooper St and were ready for more space, but the challenge was timing; they needed to buy and sell in sync.
After touring a few homes, they found it: a charming Haddonfield home with character, a beautiful porch, and a backyard they loved. Pip helped them secure it with (incredibly!) an under-asking contingent offer, and once that was accepted, the pressure was on to get their Haddon Township home on the market quickly.
Originally, the plan was to list at the end of February. But to better align both closings, Pip moved the timeline up. As soon as they went under contract on their new home, he launched a Coming Soon campaign mid-February with teaser photos, videos, an email to 2,600 buyers looking in the 08108 area, and mailing the whole neighborhood about the open house.
The home drew major attention, the first offer came in the day after going live, and it was a standout: $500,000, which was $25,000 over asking, non-contingent, with most inspection repairs waived, a quick March 26 closing, and even a two-week rent back. Michelle and Zachary accepted, then lined up both closings for the exact same day, making their Haddon Township move feel seamless.
Selling in Haddon Township was not just about getting a great price; it was about getting the right terms, the right timeline, and the right buyer at exactly the right moment.
Once Michelle and Zachary got their Haddonfield home under contract, Pip adjusted the selling plan immediately. Instead of waiting until late February, he launched the Coming Soon campaign on February 17. That earlier start gave 105 Cooper St momentum at the perfect time and helped keep their buying and selling timelines aligned.
The JFKLiving Team rolled out teaser photos & videos, an email blast to 2.6K buyers looking in the Haddon Township area, a feature in the Deal of the Week newsletter, and neighborhood mailers. Studio photography and professional videography followed on February 19, creating a polished launch on February 20 that made the home feel impossible to miss.
The marketing went beyond standard listing promotion. Pip created a Heated Rivalry-themed video that tapped into pop culture and helped the campaign explode online, generating 52K+ views and 8.3K engagements. Add in a Zillow Showcase Listing with 5K+ views, and it was inevitable this home launched onto the market with success.
Now for the important part: the outcome of our Marketing Strategy to secure these sellers an incredible offer. The 105 Cooper St Marketing Campaign involved professional videography, targeted email campaign (to 2.6K buyers househunting in the 08108 area), special feature in our Deal of the Week email, and an extraordinary Zillow Showcase Listing profile that 'hacked' the Zillow algorithm to shoot this home to the top of everyone's search.
The numbers above look great an' all, but what you really care about is how much this beautiful home sold for, right? Let's dive in.
Michelle and Zachary needed a fast, coordinated Haddon Township sale so they could move into their next home without chaos. They got $25,000 over asking and the timeline they needed. For results like that, fill out the form and let’s talk.
