Part 1: Exterior Photos // July 29th
With the interior not yet ready, Pip kicked off the prep by capturing stunning twilight and drone shots—perfect for sparking early buzz and building curiosity before launch.
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HADDON TOWNSHIP NJ
1101 Belmont Ave
From Pride Parade connection to multiple over-asking offers, this is the story of how smart strategy—and the right agent—turned one Haddon Township home into a financial fresh start. Read the story here 👇
ANDREA AND JEFF'S STORY
Finding Their Agent
Andrea and Jeff were ready for a new chapter. They'd owned this charming Haddon Township home for 12 years, now ready to make some changes to their lives. They decided to sell this 4 bedroom, 2&1/2 bathroom home, free up their finances, before deciding on their next move.
And how did they find Pip? By attending the HT Pride Parade in Haddon Township! While cheering from the sidelines, they spotted a bright pink and blue float repping The JFKLiving Team—and there was Pip, front and center. They loved the team’s energy, their sponsorship of Pride & Progress Night, and their clear commitment to inclusivity and community. After learning that Pip was also one of Haddon Township’s top real estate agents, the decision to work with him was a no-brainer.
They reached out to Pip in spring 2025, but forewarned him they weren't quite ready to hit the market; their plan was to downsize to an apartment after selling, meaning they needed to purge and declutter first.
Warming Up The Market
After a full Seller Consultation, Pip realized he could work around his busy clients' timeline. His plan? Launch a Coming Soon teaser campaign to stir up buyer interest—before the home was even ready inside. He arranged for glamorous exterior twilight photos, aerial drone footage, and a sneak peek video that hinted at the charm waiting behind the front door. While the sellers prepped the interior, Pip was already building buzz. The result after this 7 Day Coming Soon period?
- 3,500 Zillow Views
- 300 Zillow Saves
- Instagram content shared to Stories/DMs 100+ times
And that was just the warm up. Next came glossy Just Listed postcards to the neighborhood, targeted email blasts, and a listing video that wowed. By the time the doors opened, buyers were lining up. One open house. 110 attendees. 11 offers. The final sale? $610,000—$37,000 over asking. And they closed just three weeks later, resulting in these incredibly happy smiles (unfortunately Pip had to miss closing day... his assistant Sarah kindly Photoshopped him in!):
A Timeline For Success
When Andrea & Jeff first reached out to Pip in June 2025, they weren't quite ready to move. Some reorganizing and decluttering was needed. Pip wanted to hit when the market was strongest, so worked around this couples' movements to get the ball rolling.
Part 2: Coming Soon Launched // July 31st
With exterior photos in hand, Pip launched a 7 day teaser campaign—emailing 3,400 buyers, sending postcards, and posting content that generated thousands of views before the home hit the market.
Part 3: Interior Photos // August 4th
Once the home was fully prepped, Pip brought in the photographer for interior shots—capturing the warmth, charm, and character that would make the listing irresistible to buyers.
Part 4: Live On Market // August 7th
Once live, the home hit the ground running—thanks to the buzz built beforehand. Pip hosted one open house with 110 attendees, leading to 11 offers in just 5 days.
The Results
Now for the important part: the outcome of our Marketing Strategy to secure these sellers an incredible offer. The 1101 Belmont Ave Marketing Campaign involved professional videography, targeted email campaign (to 2.5k buyers househunting in the 08108 area), special feature in our Deal of the Week email, and an extraordinary Zillow Showcase Listing profile that 'hacked' the Zillow algorithm to shoot this home to the top of everyone's search.
The Profit
The numbers above look great an' all, but what you really care about is how much this beautiful home sold for, right? Let's dive in.
YOUR TURN
Thinking about selling your Haddon Township home?
Whether your home is full of historic charm—like 1101 Belmont Ave—or totally brand new (or somewhere in between!), we'd be thrilled to help you receive results like this. Drop your address in the form below and let's get started.
