A cross-country move... and a last-minute change of plans. This could've been a costly mistake, but #1 08108 real estate agent, Pip Haxby-Thompson, ensured this Haddon Township home sale was a success story. Here’s how strategic timing and standout marketing made it happen. ⤵️
Leonard first reached out to Pip in December 2025 after a major life shift changed his plans to relocate from Florida to South Jersey. He had recently purchased 206 Hampton Rd in Haddon Township while living in Palm Beach, intending to move closer to family in New Jersey. But after circumstances changed, Leonard decided it made more sense to stay in Florida and sell the home instead.
The challenge? He had only just purchased the property for $785,000. Selling too quickly—especially during the slower February market—could have reduced his ability to recoup his costs.
Rather than rushing to market, Pip advised Leonard to wait one month—for the earliest sign of spring market—when buyer activity in Haddon Township would be stronger. Leonard agreed, trusting the strategy and timeline.
Since the home was vacant, Pip recommended professional staging to elevate the property and help buyers emotionally connect with the space. While Leonard remained in Palm Beach, Pip project-managed the cleaner, staging team, photography, video, and launch schedule.
The home officially went live on March 26, 2026, listed at $785,000 (the same price it had been listed at before). Within 24 hours, the first over-asking offer arrived. Then more followed.
In total, 4 offers came in above asking price, culminating in Leonard accepting an incredible $815,000 offer on March 31. The winning buyer also agreed to informational-only inspections, a $30,000 appraisal waiver, paid their own buyer’s agent commission (reducing Leonard's overall costs), with a quick close.
Selling in Haddon Township after such a recent purchase required careful positioning, strategic timing, and maximum exposure to buyers.
Instead of listing immediately during February (in a snowstorm, no less), Pip advised waiting until spring demand picked up across South Jersey. That patience paid off: by launching at the end of March, 206 Hampton Rd hit the market at the exact moment buyer competition intensified.
Vacant homes can feel cold online and in person, so Pip recommended professional staging to showcase the property as a premium Haddon Township listing. Combined with professional photography and video, the home immediately stood out from competing inventory.
The marketing campaign was everywhere. Pip launched a multi-week Coming Soon campaign, emailed 2,400 active Haddon Township buyers, featured the home in Deal of the Week, mailed the neighborhood, and personally door-hung surrounding streets to drive open house traffic and urgency.
“The goal of our video strategy was simple: stop people scrolling and start conversations.” —Pip
Now for the important part: the outcome of our Marketing Strategy to secure these sellers an incredible offer. The 206 Hampton Ave Marketing Campaign involved professional videography, targeted email campaign (to 2.4k buyers househunting in the 08108 area), special feature in our Deal of the Week email, and an extraordinary Zillow Showcase Listing profile that 'hacked' the Zillow algorithm to shoot this home to the top of everyone's search.
The numbers above look great an' all, but what you really care about is how much this beautiful home sold for, right? Let's dive in.
Whether your plans are changing, you’re relocating, or you simply want the strongest possible result when selling in Haddon Township, strategic marketing and timing matter. If you want results like this, fill out the form below and let’s talk.
