Caleb and Megan never expected to sell so soon—but life had other plans. A cross-state relocation, a tight capital-gains timeline, and the need for a strong sale price all collided at once. Here’s how the right strategy made it all work 👇
Caleb and Megan purchased 19 Belmont Ct in Sicklerville just two years earlier for $285,000. They loved the home but when family called them to Tennessee, they knew it was time for a new chapter. They reached out to top South Jersey real estate agent Justin Birtola on August 17th, knowing they’d need a very specific plan. Selling in Sicklerville so soon risked triggering capital gains tax, so timing wasn’t just important; it was everything. An extended closing timeline was essential for that reason, so Justin knew his listing campaign execution had to be flawless.
Justin immediately began prepping a full-scale launch plan. First step was developing a solid pricing strategy. Based on recent comparable sales in Sicklerville, he recommended listing right at market value—not underpricing and not reaching—so the home would attract serious buyers without risking a low final number.
The home launched Coming Soon on September 23rd at $310,000, and even those three days made a major difference; the Zillow Showcase Listing profile racked up over 2,000 Zillow views even before going live, while the social media campaign of professional photos & videography attracted 3k+ views.
Once live on September 26th, momentum surged after Justin door-hung around town (because nobody advertises a neighborhood better than the folks who love living there). Within just a few days, three offers came in! The winning offer was $320,000—$10,000 above asking (plus a $5,000 appraisal gap, $2,500 repair waiver, and—most importantly—a flexible closing date). They scheduled settlement for December 1st, perfectly solving the capital gains dilemma.
And in the middle of it all, Caleb and Megan received life-changing news: they were expecting a baby. Closing smoothly and on time suddenly meant even more. Thanks to a smart strategy and strong execution, they were able to sell confidently and start their next chapter in Tennessee with peace of mind.
Selling quickly, over asking, with a perfect closing date doesn’t happen by accident. Justin focused on three key pillars to deliver this result in the Sicklerville market.
Because the sellers couldn’t risk selling under asking, Justin analyzed Sicklerville comps carefully and advised pricing at true market value. This positioned the home as competitive and desirable—encouraging strong buyer interest without sacrificing leverage.
The JFKLiving Team invested in professional videography and launched a Coming Soon campaign that generated a ton of interest before the listing even went live. This paralleled an email campaign, promoting the home to 800 buyers house-hunting in the Sicklerville area.
Two open houses, neighborhood door-hangers, targeted buyer emails, and a Deal of the Week feature ensured maximum exposure. Concentrating interest early created urgency—and ultimately led to multiple offers, all from open house attendees.
Now for the important part: the outcome of our Marketing Strategy to secure these sellers an incredible offer. The 19 Belmont Ct Marketing Campaign involved professional videography, targeted email campaign (to 800 buyers househunting in the Sicklerville area), special feature in our Deal of the Week email, and an extraordinary Zillow Showcase Listing profile that 'hacked' the Zillow algorithm to shoot this home to the top of everyone's search.
The numbers above look great an' all, but what you really care about is how much this beautiful home sold for, right? Let's dive in.
Caleb and Megan’s story proves that with the right pricing, marketing, and negotiation strategy, selling in South Jersey can be both smooth and profitable—even on a tight timeline. If you want results like this, contact Justin or fill out the form below and let’s talk next steps.
