They wanted to move closer to their kids and granddaughter. But first, they needed the right plan. Their Stratford home hit the market at $350,000 and, just one week later, attracted 11 offers and sold for $387,000. Here’s how it happened. ⤵️
For Cathy and Tom, selling their Stratford, New Jersey home wasn’t just about getting a great price; it was about getting closer to the people who mattered most: their kids and granddaughter. They first met with Brooke Watts in February 2026, months before they were actually ready to sell. That early start proved valuable. Instead of rushing the process, Brooke could help them prepare 17 Timber Creek Rd strategically and identify the right window to bring it to market.
There was another piece to the puzzle: Cathy and Tom needed somewhere to go. Brooke helped them purchase a Collingswood townhome in June using a bridge program through their lender; this freed up equity in their Timber Creek property, allowing them to put in a stronger, non-contingent offer on the Collingswood home. It meant they could purchase and move into their new home, without having to sell their Stratford home first.
With their next home secured, it was time to sell. Brooke advised Cathy and Tom on decluttering and completing proactive maintenance, including parging cracks in the exterior foundation. The goal was to address potential inspection, appraisal, or FHA-related concerns before buyers ever had the opportunity to raise them.
The preparation paid off: 17 Timber Creek Rd was listed on June 10, 2026 for $350,000. Within a week, Cathy and Tom had 11 offers to choose from. They selected an offer that delivered more than price: strong appraisal terms and coverage, a quick closing, and trusted local professionals helping move the transaction forward, with the added bonus of being $37,000 over-asking price. They closed on July 7, ecstatic to move on to their next chapter.
Selling a home for $37,000 over asking doesn’t start on listing day; for this Stratford NJ home sale, the strategy began months before buyers walked through the door.
Cathy and Tom met with Brooke in February, even though their Stratford home wouldn’t be listed until June. That gave everyone time to create a plan instead of reacting under pressure. Brooke advised them on decluttering, maintenance, timing, and what needed attention before listing, positioning the home in the best possible way for a lucrative sale.
Instead of waiting for an inspection or appraisal to uncover potential concerns, Brooke recommended addressing them upfront. That included parging cracks along the foundation. The strategy helped reduce potential friction, including issues that could become important with an FHA-financed buyer, while presenting buyers with a well-maintained Stratford home.
Eleven offers meant Cathy and Tom had options. Brooke helped them evaluate more than the highest number; the winning $387,000 offer combined a great price with appraisal protection, a quick closing, and experienced local vendors Brooke knew and trusted. The result was a 'full package' offer designed to make it all the way to closing.
Now for the important part: the outcome of our Marketing Strategy to secure these sellers an incredible offer. The 17 Timber Creek Rd Marketing Campaign involved professional videography, targeted email campaign (to 800 buyers househunting in the Stratford NJ area), special feature in our Deal of the Week email, and an extraordinary Zillow Showcase Listing profile that 'hacked' the Zillow algorithm to shoot this home to the top of everyone's search.
The numbers above look great an' all, but what you really care about is how much this beautiful home sold for, right? Let's dive in.
Cathy and Tom turned an early conversation and months of smart preparation into 11 offers and a $37,000-over-asking sale. If you’re thinking about selling in South Jersey and want a strategy built around your next move, fill out the form to get started.
