Let’s be clear: the South Jersey market isn’t crashing. It’s calibrating. After several years of record-breaking demand, homes selling in days, and buyers waving inspection contingencies like white flags, we’re finally seeing a return to balance. And honestly? That’s not bad news.
If you’re thinking about selling, understanding what’s happening—and how to work with it, not against it—is the key to success in today’s “softening” market.
What Is a Softening Market, Anyway?
A softening market isn’t a collapse. It’s just a little cooldown. It means there’s more inventory, buyers are taking their time, and sellers need to be a little more strategic.
During the pandemic, South Jersey saw a surge of buyers leaving Philadelphia and New York in search of more space, backyards, and driveways—without giving up the small-town walkability and downtown charm that make towns like Haddonfield, Collingswood, and Haddon Township so appealing.
That wave of demand pushed home prices up and inventory down to record lows. But now, as things normalize, we’re entering a healthier market—one that rewards smart pricing and thoughtful preparation.
As of September 2025, South Jersey had 2.2 months of inventory, up from the last few years but still well below the six months that signal a balanced market. Translation: there are more homes for sale, but demand remains strong. Sellers still have an advantage—if they're smart about it.
The JFKLiving Seller Plan: Strategy for the New Normal
At The JFKLiving Team, we’ve developed a proven Seller Plan built specifically for this new era of real estate. It’s not about panic or guesswork—it’s about precision, preparation, and partnership. Here’s how we help our clients sell successfully in a softening market:
1. Price with Precision
Traditionally, pricing relied on past "comps" (similar homes that sold in the past few months). But in today’s market, what’s currently active is just as important. We compare your home to current listings to position it competitively from day one and attract serious buyers quickly.
2. Maximize Presentation
With buyers becoming choosier, your home has to stand out. We handle everything from professional staging and photography to marketing that grabs attention online and in person. Presentation is no longer optional—it’s essential.
What’s Really Happening in South Jersey Right Now
As of September 2025, homes across South Jersey are still selling, just at a more sustainable pace.
- In Camden County, the average days on market was 30 days, up 11% from last year.
- In Burlington County, it was 32 days, up 23% from September 2024.
- And in Gloucester County, it was also 32 days, but that was up a whopping 39%.
That may sound like a big jump, but those numbers simply reflect a return to normal. During the pandemic, homes often sold in a weekend. Now, a month on the market is perfectly healthy—especially when you’re priced right and professionally marketed.
Common Questions About Selling in a Softening Market
Is it still a good time to sell?
Yes. With limited inventory and continued demand for South Jersey’s vibrant suburban lifestyle, sellers can still hold an advantage—as long as they approach pricing and marketing strategically.
How long will it take to sell my home?
Most homes are selling within 30 to 60 days, depending on location and price range. Move-in-ready homes with quality finishes in coveted communities still move quickly.
Do I need to lower my price?
Not always. Before adjusting, we analyze feedback, showing data, and market competition. Sometimes small changes in presentation can make all the difference.
Can buyers ask for repairs or concessions again?
Yes, we're seeing a return of this behaviour. Negotiations are normal, and flexibility can often keep your sale on track without sacrificing your bottom line.
The Bottom Line
The South Jersey market is evolving, not collapsing. Homes are still selling, but strategy matters more than ever. If you’re thinking about selling, don’t wait for “perfect timing.” Work with a team that understands how to navigate this new market with confidence, clarity, and results.
At The JFKLiving Team, we help you plan, price, and position your home to sell successfully—no matter how the market moves. Find out how we can help you by completing the form below.
